Location: Irving,Texas, USA

Company Overview:

Savin Technologies, INC is a dynamic and rapidly growing IT company based in Texas. We are committed to providing innovative solutions to our clients and fostering a collaborative work environment where creativity and expertise thrive. As we continue to expand our digital presence and reach, we are seeking a talented Digital Marketing Specialist to join our team.

Job Description:

We are seeking a skilled Digital Marketing Specialist with a minimum of 3 years of experience to develop, implement, track, and optimize our digital marketing campaigns across various platforms. The ideal candidate will have a solid understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities:

Develop and implement comprehensive digital marketing strategies to drive online traffic to the company’s website and generate leads

Manage and optimize pay-per-click (PPC) campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising

Conduct keyword research and analysis to optimize website content and improve search engine rankings (SEO)

Create and manage email marketing campaigns, including designing templates, writing compelling copy, and analyzing campaign performance

Monitor and analyze website analytics, track key performance indicators (KPIs), and generate regular reports on campaign performance

Collaborate with the creative team to develop engaging content for digital marketing campaigns, including social media posts, blog articles, and video content

Stay up-to-date with the latest trends and best practices in digital marketing and make recommendations for continuous improvement

Work closely with other departments, including sales and product development, to align digital marketing strategies with overall business objectives

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field

Minimum of 3 years of experience in digital marketing, preferably in a B2B environment

Proven track record of successfully managing digital marketing campaigns and driving measurable results

In-depth knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, and email marketing software

Strong analytical skills and the ability to interpret data to make informed decisions and optimize campaign performance

Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels

Creative thinker with a passion for innovation and staying ahead of industry trends

Strong project management skills and the ability to multitask and prioritize in a fast-paced environment

This is a full-time position based in Texas. The successful candidate will receive a competitive salary commensurate with experience, along with benefits such as health insurance, retirement plans, and opportunities for professional development and advancement within the company.

If you are a results-driven digital marketing professional with a passion for driving growth and innovation, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and relevant experience. We look forward to hearing from you!